Ole at Ulta Meme Template

Skincare founder Ole Henriksen, in a blue checked shirt, throws both arms up, beams while holding an orange tube in one hand and a blue bottle in the other, then does a knees-bent shuffle in jeans and white trainers.

He speaks a little in what sounds like Danish. The name points to an Ulta Beauty shoot.

It's pure overexcited-retail energy: for whenever a small purchase deserves a dance.

• me finding my moisturiser on sale
• me leaving the shop with one lip balm