Ryan Reynolds Hijacking a Billboard Meme Template

Ryan Reynolds, in round tortoiseshell frames and a peach camp-collar shirt, films a selfie video and stammers that he made a billboard, no, hijacked one, for you. Then comes an aerial shot of the Gwanghwamun Post Office in Seoul and an empty green sign on its rooftop.

That green panel is where your own image goes.

For a grand public gesture about something extremely petty.

• the billboard: he texted back